BLU42 Blog BLU42 Media Launches <p>We are excited to announce the launch of <a rel="nofollow" href="" target="_blank"></a> in collaboration with <a rel="nofollow" href="" target="_blank">Solution IQ</a>.</p> <p><span>myMDcareers is a boutique, permanent placement firm, dedicated solely to physicians and physician assistants/nurse practitioners.</span></p> <p><span>We build their new site on the <a href="[sitetree_link,id=45]">SilverStripe CMS</a> platform and features a custom Sendouts API integration.</span></p> <p><a class="btn" href="[sitetree_link,id=5]"><span>See more of our work »</span></a></p> Tue, 16 Apr 2013 14:28:59 -0500 Basic Facebook Tips For Business <blockquote class="lead"> <p>"The love you take is equal to the love you make"</p> <p>- Paul McCartney</p> </blockquote> <p>Are you maximizing Facebook?</p> <p>One of the biggest mistakes we see with clients who manage their own social media is that they are just simple not engaging enough.</p> <p>You have two basic questions to ask while defining your brand via social:</p> <ol><li>How will I reach &amp; engage my existing customers?</li> <li>How will I reach &amp; engage <span style="text-decoration: underline;">new</span> customers?</li> </ol><p>Here are some tips you can start using right away.</p> <h2>Stop Talking To Yourself</h2> <p>Posts without links or shared media are be wasted opportunities.  Think like your ideal customer for a moment.  What sort of post would make them interested?</p> <h2>Get Actionable :)</h2> <p>Let's say you've shared a great post and comment like this: "Check out this great post I found. I'm guessing that you'll like it. Here's the reason why I like it.  It's because..."  Are you still with me?  Well, neither is your audience.</p> <p>Use those juicy actionable words right at the beginning of your comment and increase your engagements.  Ask a question, comment, remark, etc.... but get to the point!</p> <p>Taking action also means reaching your customers at the right time too.  Keep track of your posts for a few weeks and see when you have the most reach with Facebook Insights.</p> <div class="well"> <p>Can't keep a good schedule?  Use HootSuite <a href=";u=765072&amp;m=37818&amp;urllink=&amp;afftrack=">Social Media Management</a>.</p> </div> <h2>Linkage For The Win</h2> <p>Another great way to increase your exposure is to mention other businesses in your posts.  By incorporating a mention, you expose their people to your message too.</p> <h2>Summary</h2> <p>While everyone takes a different approach, a "soft sell" position can be very powerful.  Today's customers are much more receptive to a friendly conversation instead of a pushy sell.  Social Media gives you such a great platform to get your message out there - the "who you are", your brand - like a virtual handshake.  Those connections can be vital to help your business grow.</p> <p>So get out there and start posting. Be engaging and speak to your people!</p> Thu, 04 Apr 2013 09:34:11 -0500 Productivity Hacks - Email Control <p><img class="left" title="" src="" alt="email puzzle pieces" width="600" height="398"></p> <p style="text-align: left;">photo by <a href="" target="_blank">Horia Varlan</a></p> <p class="lead">Does your email run your day?</p> <p>With all the advances in technology, you may find yourself being a slave to a constant barrage of popups, notifications and reminders that you have email. So here are some simple tips for getting that time back.</p> <h3>1 - Are you getting mail you don't want?</h3> <p>Unwanted newsletter subscriptions and chain emails can be big offenders.</p> <p>Every time you delete email you don't want or need, decide if you can shut it off permanently. We're aiming for efficiency, so little steps here will make for big gains in the long run.</p> <ol><li>Unsubscribe from the email.  Due to anti-spamming laws, authorized senders must include an Unsubscribe link at the bottom of their emails.  It's supposed to be clear, but occasionally you'll see a craftily hidden link.</li> <li>Ask the sender to not include you.  Perhaps it's a friend or family member that send you jokes, inspirational quotes, etc.  Kindly request that they remove from their bulk sending list.</li> <li>For auto-notifiers from sites like Facebook, forums, and other social networks look at your account settings on those sites and turn off those unwanted emails.</li> <li>And when all else fails... Use a filter to route unwanted email to the trash and/or set an auto-responder to remind the sender to take you off their list.</li> </ol><h3>2 - How often do you check your mail?</h3> <p>With notifications turned on (laptop, desktop, phone, tablet) you might be checking more than you think.</p> <p>Restrict your check times to a reasonable amount each day and use that extra time got something more productive.  Spending 5 - 15 minutes every 3 - 4 hours is much better than 1 - 2 minutes interruptions all day long.  Compress your email checking time and you'll start to wonder how you ever coped with that constant reminder all day long.</p> <h3>3 - How focused is your check time?</h3> <p>Ideally you'll only have to deal with each email once. The more times you handle it unnecessarily the more time you waste.</p> <p>When you check, either:</p> <ul><li>Trash it (and you might as well unsubscribe or set up a filter too!)</li> <li>Respond right away</li> <li>Keep it to respond later</li> <li>File/archive it</li> </ul><h3>4 - Do you archive your email?</h3> <p>If you save your emails, you need structure.  How you structure your archives will depend on your situation, but here are a few ideas:</p> <ul><li>If you manage both personal and business email through a single inbox, your archive should include Personal and Business as top-level folders.</li> <li>If you work with several clients you can set up a folder for each client.  Now you can save those email chains and have them separated in a clean way ... get that clutter out of your Inbox!</li> <li>You could separate financial-themed email from family email</li> </ul><p>Here are some additional folder ideas:</p> <ul><li><strong>Clients</strong> - include a subfolder for each Client.  When the folder gets old and becomes unnecessary you can trash the entire folder with confidence that it's already separated properly</li> <li><strong>Coupons</strong> - each time you use one, check the oldest ones to see if they should be tossed</li> <li><strong>Net Accounts</strong> - Here's a place to save those "save this email" messages for when you forget a password</li> </ul><h3>5 - How full is your Inbox?</h3> <p>Here's the principle:</p> <h4>Inbox = 0</h4> <p>So what does your Inbox look like?  If you're in the 0 - 25 camp, you're doing great.  If you have 3,500+ then how are you getting anything done?</p> <p>Dealing with your email when it comes in means that you can see how you're doing with a quick glance just by checking your Inbox.</p> <h3>Summary</h3> <p>So now you're armed with several tips to streamline your email process.  For those of you old enough to remember there was a time before email, instant messaging, and texting... remember how quiet things used to be?</p> <p>What additional tips do you have for managing your email?  Leave a comment below and share with others!</p> Wed, 03 Apr 2013 16:27:58 -0500